The Philippine Chapter of the Internatinal Public Relations Association (IPRA), the world’s premier organization of senior PR executives, will hold a seminar on “How to make it in PR” on:
Wednesday, Feb. 27, 2008, 10 am to 6 pm
Function Room A of the Megatrade Halls
5th floor, SM Megamall, EDSA, Mandaluyong City
Through the seminar, the IPRA members want to help young people contemplating or starting a career in PR learn what it takes to succeed in the profession. At the same time, they hope to raise funds for the treatment of Alexis Edralin, granddaughter of IPRA member Max Edralin. Alexis, one of the country’s finest young sopranos, has been suffering from acute mylogenous leukemia but has good chances of recovery.
Fee for the seminar is only P1,000 for students and P2,000 for employees. It will cover participation in the seminar, lunch, certificate of attendance, handouts on the various presentations and a chance to win some raffle items. Interested parties can call Perceptions, Inc. at 891-3396 or 891-3485 and ask for either Glyza Lopez or Ella Berba. Below is the program for the seminar.
10:00 am Registration
10:30 am Why This Seminar: Joy Buensalido, Chairperson, RP Chapter, IPRA and President & CEO, Buensalido and Associates PR
11:00 am PR Overview, It’s come a long way: Max Edralin, PR consultant, Bangko Sentral ng Pilipinas
11:30 am Working in Corporate PR, Playing a Vital role: Millie Dizon, Vice President, Marketing Communications Group Shoemart Inc.
12:00 nn Lunchbreak: Courtesy of Chowking
12:30 pm Working in a PR agency, Partners with clients: Angel Limgenco, President, Strategic Edge
1:00 pm Media Relations, Needing each other: Edd Fuentes, President, Fuentes Publicity Network
1:30 pm Marketing PR, Versatile & Cost effective: Rene Nieva, Chairman & CEO, Perceptions, Inc,
2:00 pm Crisis PR, Keys to Survival: Bobby Manzano, PR partner, Writers Edge consultant, Chowking Food Corp.
2:30 pm The New Media, Opening new doors: Richard Burgos, Asst. Vice President, Marketing, Enchanted Kingdom
3:00 pm CSR & PR,Going hand in hand: Karen Villanueva, External Affairs Director, Merck Sharp & Dohme Philippines
3:30 pm Panel Discussion: Led by Romy Virtusio, Chairman & CEO, Virtusio Public Relations.
6:00 pm Close of Seminar